But that doesn’t mean they’re lost. It just means your follow-up game matters more than your ad budget.
That’s where email retargeting comes in—quietly doing what paid ads can’t: bringing people back and converting on your terms.
Email retargeting is the practice of sending automated emails to users who interacted with your store but didn’t purchase. Think:
Instead of chasing them around the internet with display ads, you meet them directly in their inbox—personalized, timed, and relevant.
It’s high intent marketing without the noise.
Unlike cold emails, these aren’t strangers. These are warm prospects who already know your brand.
Here’s why it converts:
Bonus: You don’t need a massive list. You need a smart sequence.
And because you’re using your own list, you’re not paying for impressions—you’re converting based on attention you already earned.
Want your campaigns to perform? Focus on these:
Segment Ruthlessly: Don’t blast your whole list. Target users based on behavior, abandoned checkout vs. product viewers vs. inactive subscribers.
Nail the First 3 Hours: The sooner you hit send after cart abandonment, the better your odds. Same day is essential. Same hour is ideal.
Use Visual Reminders: Include product images and names. Don’t make them think—just make it easy to buy.
Stack Incentives Wisely: Use urgency sparingly (like limited stock alerts). Consider exclusive offers on second or third emails—not the first.
Make It Mobile-First: Most retargeting emails are opened on phones. If your CTA is buried or hard to click, you’re leaking revenue.
If you're running an e-commerce store and not retargeting via email, you're missing low-hanging sales.
You already did the hard part - getting the visitor.
Now it’s time to do the smart part, getting them to come back.