Mailchimp Integration

CampaignKit integrates with Mailchimp using OAuth to verify contact email addresses automatically, eliminating the need for manual data import and export.

How It Works

The Mailchimp integration allows you to:

• Bulk validate all your contacts’ email addresses without import/export
• Connect multiple accounts - Works with multiple Mailchimp accounts simultaneously
• Tag-based filtering - Invalid and risky contacts are automatically tagged
• Secure OAuth connection - Uses Mailchimp Marketing API for safe access

CampaignKit uses the Mailchimp Marketing API to communicate securely with your Mailchimp account.

Tags Created

CampaignKit uses tags to mark validation results within your Mailchimp audience:

• invalid - Email address is invalid and will bounce. Remove these contacts before sending campaigns.
• risky - Email address is risky (role-based, spam trap, or disposable email). Use with caution.

After validation, you can filter your audience using these tags to clean your lists or create targeted segments.

Setup Process

Step 1: Navigate to New Integration

In CampaignKit, go to New Integration and select Mailchimp from the list of available integrations.

Step 2: Log in to Mailchimp

CampaignKit will redirect you to Mailchimp’s secure login screen. Enter your Mailchimp username and password, then click Log In to proceed.

Step 3: Authorize the Connection

Mailchimp will display a consent screen showing what permissions CampaignKit is requesting. Review the permissions and click Allow to grant CampaignKit access to your Mailchimp account.

Step 4: Start Bulk Validation

Your accounts are now connected! To validate your existing Mailchimp contacts:

1. Navigate to Integrations in the CampaignKit dashboard
2. Click Edit on your newly created Mailchimp integration
3. Click Validate in the bottom right to start the bulk validation process

How Validation Works

Once you start the validation process:

1. CampaignKit retrieves contact email addresses from Mailchimp via the API
2. Each email is validated using our multi-layered verification process
3. Contacts with invalid or risky email addresses are tagged in Mailchimp
4. You can view the validation results directly in your Mailchimp account

The validation typically completes within a few minutes, depending on the size of your audience.

Using Tags to Filter Contacts

After validation, you can filter and manage your Mailchimp contacts:

Remove Invalid Contacts

1. In Mailchimp, navigate to your audience
2. Filter contacts by the “invalid” tag
3. Review the list and unsubscribe or delete these contacts

Segment Risky Contacts

1. Create a segment for contacts with the “risky” tag
2. Use this segment cautiously or exclude it from high-volume campaigns
3. Consider re-validating these contacts periodically

Clean List Maintenance

• Regularly validate new contacts as they’re added
• Remove invalid contacts before sending campaigns
• Monitor your sender reputation by keeping your list clean

Privacy & Data

CampaignKit follows strict data protection principles:

• Secure OAuth - Uses Mailchimp’s OAuth 2.0 for secure authentication
• No data deletion - We never remove contacts from your Mailchimp account
• Minimal access - Only reads contact email addresses for validation
• GDPR compliant - All processing follows GDPR requirements
• Tags only - Validation results are stored as tags, not custom fields

Need Help?

If you encounter any issues setting up the Mailchimp integration or have questions about how it works, please contact our support team. For technical issues with Mailchimp itself, please refer to Mailchimp’s support documentation.