CampaignKit Blog

Expert insights on email deliverability, validation, and marketing automation

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Email List Cleaning: Best Practices for Maintaining a Healthy Email List

Email marketing is a cost-effective and valuable way to reach out to potential customers. However, if your email list is cluttered with inactive or inaccurate email addresses, your campaigns can become less effective, leading to lower open and click-through rates. To maintain a healthy email list, it's essential to perform regular email list cleaning to keep your list up-to-date, accurate and highly responsive. Here are the best practices for email list cleaning. 1. Remove inactive subscribers

2 min read

All you need to know about email marketing

Introduction Email marketing is one of the most effective ways to keep your brand in front of customers, establish yourself as an expert in your field and give people a reason to buy from you. Email marketing is a great way for brands to build relationships with their customers, but it's not always easy. If you're looking for tips on how to create better email campaigns—or simply want to learn more about email marketing—read on! At its core, email marketing is all about giving customers what t

8 min read

Why you should Reduce Email Bounces & How to Solve it

You send regular email newsletters to your audience. Most likely you're using tools like ConvertKit or Mailchimp to manage your Email Lists and schedule the send-out. In your email list, you accumulate email addresses that cannot be delivered. So-called bounces. This can happen because of typos or because the email address became invalid in the meantime. The problem with bounces: Frequently sending emails to non-existing email addresses have a negative effect on your reputation as a sender. ES

3 min read

Data Cleansing: Definition, Benefits, And How to Clean Your Data

Customer and address databases are growing over years within organizations. It's natural that the collected data becomes out of date over time. People move, get a new physical address or change their email provider. Invalid data costs your organization real money and time. Your email provider charges monthly license fees based on the number of contacts. Why charge for contacts with invalid email addresses? - better detect and remove those contacts from your databases. What is data cleansing?

4 min read

What is Email Spoofing and how to protect your domain?

A couple of months ago an account in a company I was working with, got an email from an email marketing provider they were using with the subject line: "Your Invoice". The accountant opened the message and followed the link to download the invoice. The browser opened and a login box was displayed. She entered the login credentials and nothing more happened. Two days later, the attacker used the login data, to send spam emails to over 1 million contacts. 💣 Booom! Check out our free Email teste

4 min read

What is DMARC, how does it work and why you should use it

DMARC is an acronym that stands for Domain-based Message Authentication, Reporting and Conformance and is an email authentication protocol. Domain owners can use DMARC to protect their domains from unauthorized use. Unauthorized uses of a domain are commonly known as email spoofing. Someone sends an email and uses your domain in the email From part. With DMARC, you publish information on how a receiving ESP (Email Service Provider) should handle unauthorized emails from your domain. Additiona

4 min read

Sender Policy Framework (SPF) Explained

The Sender Policy Framework (SPF) is a procedure to prevent the forgery of email addresses. In other words, it allows email receivers to verify if the sender is allowed to send emails from your domain. To protect a domain, the domain owner publishes a list of authorized email systems via his DNS system. To understand the benefit of SPF, imagine the following scenario: You receive an email from john@example.com. The email was sent from a server named mail.spammer.com. When receiving the email,

4 min read

How to Verify an Email Address Without Sending an Email?

You're a marketing manager and you convinced your customer to start taking email marketing seriously. The client collected thousands of email addresses of its clients. You created an email marketing strategy, curated the first content and now you want to send your first email newsletter to a couple of thousand customers. Great! But wait. Those email addresses were hardly used for who knows how long. You might get into trouble by numerous bounces, spam traps and spam complaints. This will harm y

3 min read

8 Actionable Steps to Improve Email Deliverability

As an Email Marketer, you should always have a clear understanding of your email marketing metrics. Blindly emailing your audience without proper segmentation based on engagement has a negative effect on your email deliverability. Emails are frequently delivered to Spam - never reaching the inbox of the target. What should you do to get emails delivered to your audience's inbox? (1) Verify the correct technical setup of your email service What could be more disturbing than let configuration

6 min read

What makes CampaignKit a great ZeroBounce alternative

ZeroBounce is a US-based company that was founded in 2015. It's one of the established email validation players in the market. ZeroBounce claims to be the market leader. CampaignKit is a new player on the market launched in 2021. So what are the differences between the two and why should you consider CampaignKit as a ZeroBounce alternative? CampaignKit vs ZeroBounce comparison: What are the similarities? Both companies provide email list cleaning services. Before we see the differences, let'

3 min read