CampaignKit Blog

Expert insights on email deliverability, validation, and marketing automation

45 articles•Page 4 of 4

Sender Policy Framework (SPF) Explained

The Sender Policy Framework (SPF) is a procedure to prevent the forgery of email addresses. In other words, it allows email receivers to verify if the sender is allowed to send emails from your domain. To protect a domain, the domain owner publishes a list of authorized email systems via his DNS system. To understand the benefit of SPF, imagine the following scenario: You receive an email from john@example.com. The email was sent from a server named mail.spammer.com. When receiving the email,

4 min read

How to Verify an Email Address Without Sending an Email?

You're a marketing manager and you convinced your customer to start taking email marketing seriously. The client collected thousands of email addresses of its clients. You created an email marketing strategy, curated the first content and now you want to send your first email newsletter to a couple of thousand customers. Great! But wait. Those email addresses were hardly used for who knows how long. You might get into trouble by numerous bounces, spam traps and spam complaints. This will harm y

3 min read

8 Actionable Steps to Improve Email Deliverability

As an Email Marketer, you should always have a clear understanding of your email marketing metrics. Blindly emailing your audience without proper segmentation based on engagement has a negative effect on your email deliverability. Emails are frequently delivered to Spam - never reaching the inbox of the target. What should you do to get emails delivered to your audience's inbox? (1) Verify the correct technical setup of your email service What could be more disturbing than let configuration

6 min read

What makes CampaignKit a great ZeroBounce alternative

ZeroBounce is a US-based company that was founded in 2015. It's one of the established email validation players in the market. ZeroBounce claims to be the market leader. CampaignKit is a new player on the market launched in 2021. So what are the differences between the two and why should you consider CampaignKit as a ZeroBounce alternative? CampaignKit vs ZeroBounce comparison: What are the similarities? Both companies provide email list cleaning services. Before we see the differences, let'

3 min read